Confectionery for 13 years, having joined as a graduate trainee. She has worked in a wide range of roles ...
Mars Confectionery is launching a mobile marketing campaign through Worldpop this week aimed at pushing its Twix brand to the young adult market. The promotion is aimed at 18- to 24-year-olds, and is targeting clubbers by offering them free entry to some of the UK's most popular clubs. The "Twix ...
Smint, the sugar free confectionery brand owned by Spanish company Chupa Chups, has launched its first dedicated UK web site. Located at smint. co.uk, the site will target the youth market with a viral sampling campaign. Tying in with Smint's pounds 3m above-the-line campaign that focuses ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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