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Nestle Rowntree is backing its new Oompas confectionery product with a TV ad that continues the Wonkaland theme of the ads for its Xploder and Wonkalate bars. The 20-second spot, by Roose & Partners, features two boys exploring Wonkaland and encountering giant jam doughnuts, a caterpillar and...
Nestle Rowntree is backing its new Oompas confectionery product with a TV ad that continues the Wonkaland theme of the ads for its Xploder and Wonkalate bars. The 20-second spot, by Roose & Partners, features two boys exploring Wonkaland and encountering giant jam doughnuts, a caterpillar and...
The past couple of years have been an exceptionally busy time for confectionery companies, with a host of new brands, brand variants and limited editions being released. But has all this new product development activity filtered down to the point of purchase (POP) material used to stimulate purchase...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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