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THE CLIENT CATALYSTS: ANN FRANCKE - Ann Francke breaks the mould of the average Mars marketer. She is open, creatively led and keen on change

. A new line of confectionery has been produced based on the goodies featured in the books and movie ...

Jackie Cooper PR secures Mars Ice Cream brand job

Confectionery giant Mars is understood to have appointed Jackie Cooper PR to handle its Mars Ice Cream brand after a five-way pitch. Agency co-founder Robert Phillips refused to confirm news ... review was underway. Mars Confectionery is part of Mars Inc, which owns UK concerns including ...

Nestle rings death-knell on agency commission

Nestle has opened talks with its global agency networks about ditching commission in favour of fees and incentive payments. At present the Swiss-based confectionery-to-catfood giant, which spends 1.5 billion a year on advertising, is confining the changes to the US. But industry sources ...

STOP PRESS: Nestle Rowntree takes on Ptarmigan Consultants to handle PR

CONSUMER: Confectionery giant Nestle Rowntree has taken on Ptarmigan Consultants to handle PR for the launch of the latest addition to its Aero line, Honeycomb Aero. The Leeds-based agency is also tasked with promoting next month's installment of the brand's 'All bubble, no squeak' ad campaign. ...

ANALYSIS: Can gum and dental care mix? - P&G and Colgate are both set to launch chewing gums with dental care benefits. How will the brands affect the market? Tania Mason reports

For those consumers who grew up spending their pocket money on Juicy Fruit and watching Colgate's 'Ring of confidence' ads, the idea that a dental care company would diversify into confectionery is something of an oxymoron. The chewing gum of even five years ago was a sweet treat and the very antithesis ...

Freud and H&K profit from pounds 3m Nestle product spend

for itself in the crowded drinks and confectionery market. Nestle corporate affairs ... spanning the company's hot drinks and confectionery brands. The outcome sees Freud pick up ... -Marsteller and Fleishman-Hillard. For the confectionery brands, H&K fended off Good Relations and B-M. Good ...

 

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