. A new line of confectionery has been produced based on the goodies featured in the books and movie ...
Confectionery giant Mars is understood to have appointed Jackie Cooper PR to handle its Mars Ice Cream brand after a five-way pitch. Agency co-founder Robert Phillips refused to confirm news ... review was underway. Mars Confectionery is part of Mars Inc, which owns UK concerns including ...
Nestle has opened talks with its global agency networks about ditching commission in favour of fees and incentive payments. At present the Swiss-based confectionery-to-catfood giant, which spends 1.5 billion a year on advertising, is confining the changes to the US. But industry sources ...
CONSUMER: Confectionery giant Nestle Rowntree has taken on Ptarmigan Consultants to handle PR for the launch of the latest addition to its Aero line, Honeycomb Aero. The Leeds-based agency is also tasked with promoting next month's installment of the brand's 'All bubble, no squeak' ad campaign. ...
For those consumers who grew up spending their pocket money on Juicy Fruit and watching Colgate's 'Ring of confidence' ads, the idea that a dental care company would diversify into confectionery is something of an oxymoron. The chewing gum of even five years ago was a sweet treat and the very antithesis ...
for itself in the crowded drinks and confectionery market. Nestle corporate affairs ... spanning the company's hot drinks and confectionery brands. The outcome sees Freud pick up ... -Marsteller and Fleishman-Hillard. For the confectionery brands, H&K fended off Good Relations and B-M. Good ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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