Confectionery for 13 years, having joined as a graduate trainee. She has worked in a wide range of roles ...
Mars' UK confectionery marketing director Helen Stevenson has moved sideways to become European ... -up follows the merger of Mars Pedigree Masterfoods with confectionery two months ago. Stevenson ... confectionery managing director Mike Davies will oversee UK marketing before appointing a successor ...
. The confectionery, food and pet care giant is expected to centralise media planning into one agency in the UK ... in the UK. Mars Confectionery, which includes Maltesers and Mars Bar, and Pedigree Masterfoods ... Confectionery. The restructure is consistent with the reorganisation that has taken place in other Mars ...
McKeever, promoted to managing director of Fox's Confectionery. It comes just weeks before former ... but experienced senior team. This includes Peter Mayes who joins as marketing director of Fox's Confectionery following Northern Foods' acquisition of Payne's Confectionery in July. Northern Foods had sales ...
The confectionery, food and pet care giant is expected to centralise media planning into one ... businesses in the UK. Mars Confectionery, which includes Maltesers and Mars Bar, and Pedigree Masterfoods ... Confectionery. The restructure is consistent with the reorganisation that has taken place in other Mars ...
. Competition from other confectionery products and the falling demand from consumers for sweet, sugary snacks ...
campaign to relaunch the Kinder Surprise confectionery brand across Europe. Work for the brand is handled ...
, the global account director on Mars confectionery, the senior planner Sarah Schofield and the creative ...
Mars is to unveil research carried out over the past ten years in five European markets, which shows that advertising of confectionery has 'no significant effect' on volume sales, although price and consumer wealth does. Separately, Mars is to sponsor the Slough Sports College. ...
Confectionery giant Cadbury Trebor Bassett is launching a major direct marketing push designed to build its association with Christmas. The campaign, part of the firm's ongoing Talking ... of Cadbury's drive to boost confectionery purchases during the lucrative Christmas period ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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