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CLOSE-UP: LIVE ISSUE/HEALTH CLAIMS IN ADS - What's good for you might be good for the client. Using the health benefits of a product in advertising works, Camilla Palmer says

crushing confectionery, is perhaps the most experimental example of health advertising seen yet, and a ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.