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The confectionery giant Mars has called a review for its Topic brand and is thought to have...The confectionery giant Mars has called a review for its Topic brand and is thought to have appointed an agency to handle the creative work. Sources say that Mars is keen to reposition the Topic brand to appeal to younger chocolate eaters. HHCL marketing executives are said to have been ...
Mars Confectionery has moved Angela Fern to the role of European brand director for Celebrations...Mars Confectionery has moved Angela Fern to the role of European brand director for Celebrations, responsible for the marketing and roll-out of the brand across Europe. She replaces Graham Hunter, who launched Celebrations in 1997 and left Mars at the end of last year to join Jacob s Bakery as marketing ...
-up strips of fruit-based confectionery. The launch suggests the company is becoming an innovator in a bid ...
million. W&K captured the work from the Italian confectionery company Perfetti after a four-way pitch...Wieden & Kennedy has won the pan-European account for Frisk Mints, worth an estimated pounds 12 million. W&K captured the work from the Italian confectionery company Perfetti after a four-way pitch between the incumbent, Bartle Bogle Hegarty, DDB Paradiset/Sweden and Duval Guillaume/Belgium. ...
The past couple of years have been an exceptionally busy time for confectionery companies, with a...The past couple of years have been an exceptionally busy time for confectionery companies, with a ... the problems in securing POP space, it is as important in stimulating impulse purchases in the confectionery ... that consumers thought too much space is given to confectionery at the expense of bagged snacks. They wanted ...
-based confectionery, wound up on narrow pieces of printed backing paper and individually packaged in foil ... as diverse as biscuits, chocolate, and sugar confectionery, said Roberts. While she expects Winders ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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