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Euro RSCG unveils debut Lions task

. Stephen Argyle, the managing director of Lions Confectionery, said: "The campaign is fun, while making ...

MARKETING MIX: I'll name that brand in one

. Brand X was originally inspired by the traditional French confectionery item, dragees, which were ... was the UK's best selling confectionery brand with sales of 49m. Can you name that brand? Fax your ...

FMCG firms need to focus on category before brand

in the confectionery and biscuit sections at different price points. "You need to take the brand round the store ...

STOP PRESS: Nestle Rowntree takes on Ptarmigan Consultants to handle PR

CONSUMER: Confectionery giant Nestle Rowntree has taken on Ptarmigan Consultants to handle PR for the launch of the latest addition to its Aero line, Honeycomb Aero. The Leeds-based agency is also tasked with promoting next month's installment of the brand's 'All bubble, no squeak' ad campaign. ...

Nestle uses 'fame' to launch All Stars

Nestle Rowntree is to use children's preoccupation with fame and celebrity as the cornerstone of its launch advertising for All Stars, the first-ever boxed confectionery aimed at children. The first 30-second execution shows a group of boys and girls in a bedroom, munching All Stars. Suddenly ...

Mother QTV work wins Kinsale TV Grand Prix

" for the Special Olympics. Lowe Lintas took silver in the confectionery and food category for its "Black Beauty ...

CAREERS: Movers - Bissell

Gary Clowes takes on the role of marketing manager at floorcare company Bissell. He previously held a national account manager position at Sellotape and worked as national account manager at Nestle, focusing on grocery and confectionery. ...

Nestle Rowntree adds to biscuits and cakes range

Nestle Rowntree is extending more of its confectionery brands into the cake and biscuit sectors with the launch of Classic Muffins and After Eight Biscuits. Already the market leader in chocolate biscuit bars with its two-finger Kit Kat, Nestle plans to increase its presence in the smaller ...

MARKETING HELPLINE SERVICE

success Q: We are looking for a PR company to handle the launch of a luxury confectionery product ...

NATIONAL INCENTIVE SHOW: Promotions show extends its reach - A change of venue for the NIS is proving popular with exhibitors, says Sharon Greaves

business gifts such as diaries, golf gift packs, china and glassware, mouse mats, confectionery, wines ... 's Best personalises Belgium chocolate and confectionery and Geneiva Chocolates will be exhibiting its ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.