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EDITORIAL: A brand is for life, not just for major Christmas TV ads

19 Dec 2002 | by CRAIG SMITH, Editor

. Confectionery, toys and games, spirits and retailers are among those sectors for which seasonal weighting works ...

'TIS THE SEASON TO ADVERTISE

19 Dec 2002 | by JANE SIMMS

at different times of the year." Guinness did it with Extra Cold, of course, and the confectionery companies ...

Cadbury wins Bubblicious and Dentyne in $4.2bn deal

17 Dec 2002 | by Jennifer Whitehead,

cough sweets to its portfolio after acquiring chewing gum firm Adams Confectionery in a $4.2bn (£2.7bn...is a dominant presence in the UK confectionery market, but is relatively small in the US. The company says that the acquisition of Adams will make it joint leader in overall confectionery and number two ... . John Sunderland, CEO of Cadbury Schweppes, said: "Adams gives us confectionery market leadership and a ...

THE BOOK OF LISTS: The 10 people with the right name for the job

17 Dec 2002

in the light of events earlier this year when the confectionery to petfood giant dumped the D'Arcy network from ...

THE BOOK OF LISTS: The 10 Best Radio Ads

17 Dec 2002

'm in confectionery. (Clears throat) Woman: Oh really. Man: Yeah ... nuts ... Woman: What's that chocolate ...

DIRECT: Cadbury targets adults and kids with Buttons DM

12 Dec 2002

The confectionery giant is profiling thousands of households through the Jigsaw Consortium database. Cadbury is a member of the Consortium alongside Kimberly-Clark and Unilever. Created by EHS Brann, the mailing consists of an envelope designed in the shape of a Cadbury Button and features ...

REVIEW: High Court judge rules against Nestle

06 Dec 2002

confectionery war by launching a new product called Have A Break. Nestle went to the High Court after its

NEWS BRIEFS: Safeway has key message for Christmas

05 Dec 2002

will include children's confectionery, chilled party food, fish starters and alternative desserts.

MARKETING MIX: Brand manager of the week - Sharon Rudd, Munchsters

28 Nov 2002

What is your greatest work achievement? Developing Munchsters, the prepacked lunchbox brand for kids, from an idea, through to concept and launch. What would be your dream brand to work on and why? I'm a chocoholic, so it would have to be any confectionery brand. Preferably with loads of chocolate ...

The new mass medium

28 Nov 2002 | by MediaWeek

, controlling about 70% of the food retail market and 50% of confectionery. In many respects, the retail ...

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