to remove filters'TIS THE SEASON TO ADVERTISE
19 Dec 2002 | by JANE SIMMS
at different times of the year." Guinness did it with Extra Cold, of course, and the confectionery companies ...
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EDITORIAL: A brand is for life, not just for major Christmas TV ads
19 Dec 2002 | by CRAIG SMITH, Editor
. Confectionery, toys and games, spirits and retailers are among those sectors for which seasonal weighting works ...
DIRECT: Cadbury targets adults and kids with Buttons DM
12 Dec 2002
The confectionery giant is profiling thousands of households through the Jigsaw Consortium database. Cadbury is a member of the Consortium alongside Kimberly-Clark and Unilever. Created by EHS Brann, the mailing consists of an envelope designed in the shape of a Cadbury Button and features ...
NEWS BRIEFS: Safeway has key message for Christmas
05 Dec 2002
will include children's confectionery, chilled party food, fish starters and alternative desserts.
MARKETING MIX: Brand manager of the week - Sharon Rudd, Munchsters
28 Nov 2002
What is your greatest work achievement? Developing Munchsters, the prepacked lunchbox brand for kids, from an idea, through to concept and launch. What would be your dream brand to work on and why? I'm a chocoholic, so it would have to be any confectionery brand. Preferably with loads of chocolate ...
CAN MAC FIGHT BACK?: McDonald's has been a global success story but as its shares hit a low, Daniel Rogers asks if it is keeping pace with changing consumer tastes
17 Oct 2002 | by DANIEL ROGERS
menu innovation. The recent McFlurry initiative, in conjunction with well-known confectionery brands ...
After Eight picks Futurebrand for up-to-date look
10 Oct 2002
It is unveiling a revamped logo, pack formats and marketing strategy to try to attract a younger generation of consumers and encourage them to eat the mint at any time, not just after dinner. The confectionery company has drafted in Futurebrand to revamp the product's design and packaging. It said the mint ...
Wrigley puts £5m into first 'non-gum'
03 Oct 2002 | by TANIA MASON
-growing top-ten confectionery item. Thin Ice is aimed at people who usually chew gum and suck mints to keep ... confectionery markets. Last month it launched an £8.3bn bid for Hershey Foods, which was later withdrawn from ...
DIRECT MAIL SHOWCASE
03 Oct 2002 | by KEN GOFTON
'. Illustrations, ranging from chocolate confectionery to a red-lips sofa, have been selected to be lateral ...
Wrigley puts £5m into first 'non-gum' launch
02 Oct 2002 | by Tania Mason,
-growing top 10 confectionery item. Thin Ice is aimed at people who usually chew gum and suck mints to keep ... confectionery markets. Last month it launched an £8.3bn bid for Hershey Foods, which was later withdrawn from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
