Are you out of tune?
23 Aug 2002
to download -- even on a weekly basis. Small wonder why confectionery sales to teenagers has suffered! And ...
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TRAINING: Learning to bridge the knowledge gap
29 Aug 2002 | by MARY COWLETT
Many marketers move regularly between sectors, marketing products as diverse as financial services and confectionery, fashion and telecoms. Although the current economic climate is not kindly disposed toward marketers looking to make a career switch, bold moves can ...
Consumption of fruit and vegetables
21 Aug 2002 | by IGD Consumer Unit
and drink (including soft drinks, alcoholic drinks and confectionery) consumed within the home. Report...and confectionery) consumed within the home. Household Consumption of Fruit Vegetables Between 1990 and 2000 ...
Nestle plays down Saddam's endorsement of Quality Street
19 Aug 2002 | by James Mansfield,
confectionery boom. Saddam, who is second only to Osama bin Laden in the 'Most Wanted' stakes, is an unusual ...
BRANDING: Galaxy aims to revamp for international market
15 Aug 2002 | by TANIA MASON
The block chocolate is known as Galaxy in the UK and the Middle East, but goes under the Dove brand in most of Europe and Amicelli in Germany. The confectionery giant has asked agencies to investigate applying one consistent brand image. The project ...
BIGGEST BRANDS: It's been a good year for beer, with Foster's increasing its sales by nearly 28% and Carling growing by 25%. Jennifer Hiscock reports on data from ACNielsen
15 Aug 2002 | by JENNIFER HISCOCK
of just two confectionery brands to appear in any of this year's biggest brands tables, Masterfoods' Maltesers has performed hugely well to achieve a 19.3% sales increase. The other confectionery name - Nestle ... presence in only one sector, it is the fourth-biggest confectionery brand in the UK. But not even ...
BRIEFS: Nestle Rowntree putting money behind instant win promotion
08 Aug 2002
pound'. Consumers who find an edible red confectionery finger inside their Kit Kat bars will win £20
ANALYSIS: Can Nestle transform the chocolate market? Nestle is hoping to own a new chocolate category with the launch of its Double Cream. Daniel Rogers reports
08 Aug 2002 | by DANIEL ROGERS
' Galaxy both fell by more than 4% last year, broadly in line with the chocolate confectionery market as a ... as retaliation against Cadbury, whose Dairy Milk toppled Nestle's Kit Kat as the biggest confectionery brand last ... CHOCOLATE CONFECTIONERY BRANDS Brand Manufacturer Sales year to Sales year to Chg ...
DESTINATION WOOLWORTHS: With an increased product focus and a continuing emphasis on value, Claire Murphy asks if Woolworths' new marketing strategy can help the ailing retailer reclaim its place at the heart of the British high street
08 Aug 2002
categories are stationery, homeware and toys. It is the top-selling retailer of confectionery and second ... 't rely on 12-year-old girls to generate profits. Margins are very slim on both confectionery and CDs, so ... solution is clever merchandising. Homeware may have higher margins than CDs and confectionery ...
Butterkist picks M&B to rethink popcorn brand
01 Aug 2002
to the confectionery market. M B aims to achieve massive growth for the brand which currently has a 50% share ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
