Client: Haribo PR Team: Band Brown Communications and in-house Campaign: Haribo Young Impressionist Timescale: May - August 2002 Budget: Part of retainer Haribo is one of the world's leading manufacturers of confectionery. Although the company is the market leader in Germany, France ...
Ptarmigan will spearhead a push to relaunch the confectionery as 'wicked, mischievous and playful'. The established brand slogan 'Do you love someone enough to give them your last Rolo'? has been ditched in favour ... for several of its other confectionery brands. ...
of desserts based on the Mars confectionery brand....mousse will not be as good as confectionery. We need to persuade them (adults) to try the desserts ...
products. Masterfoods was formed in January this year by the merger of Mars Confectionery and Pedigree ... . In the UK, confectionery is produced at a plant in Slough, Berkshire. Earlier this year Masterfoods ...
acknowledged that Masterfoods' decision to hand TBWA confectionery accounts in Australia had led to the network ...
confectionery manufacturer, for the UK launch of a sugar-free cool mint, O/ZON. The agency plans to target 25
as part of a Europe-wide efficiency review. It followed the merging of Mars' food, confectionery ...
Masterfoods, the confectionery, food and pet care company, has consolidated media planning across...Confectionery and Pedigree Masterfoods, said that it had held the pitch as part of a European initiative ...
Indeed, it's a measure of the communication breakdown between agency and client that only 18 months ago, D'Arcy senior managers discussed getting their retaliation in first and firing the confectionery-to-catfood giant. True, the matter never made it on to the D'Arcy boardroom agenda and would probably have been ...
LONDON - Masterfoods, the confectionery, food and pet care company, has consolidated media planning...includes Mars Confectionery and Pedigree Masterfoods, said that it had held the pitch as part of a European ...
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