to remove filtersTHE BOOK OF LISTS: The 10 Best Radio Ads
17 Dec 2002
'm in confectionery. (Clears throat) Woman: Oh really. Man: Yeah ... nuts ... Woman: What's that chocolate ...
Search results for Confectionery
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EDITORIAL: A brand is for life, not just for major Christmas TV ads
19 Dec 2002 | by CRAIG SMITH, Editor
. Confectionery, toys and games, spirits and retailers are among those sectors for which seasonal weighting works ...
CAN MAC FIGHT BACK?: McDonald's has been a global success story but as its shares hit a low, Daniel Rogers asks if it is keeping pace with changing consumer tastes
17 Oct 2002 | by DANIEL ROGERS
menu innovation. The recent McFlurry initiative, in conjunction with well-known confectionery brands ...
JWT updates strategy for Nestle's After Eight
11 Oct 2002 | by CAMILLA PALMER
confectionery market. After Eight has also moved into cakes, biscuits, ice-cream and Easter eggs in a bid ...
Euro RSCG unveils new Cadbury energy brand
27 Sep 2002 | by CAMILLA PALMER
, poster and ambient activity, continues a proven path in successful confectionery launches. Billsborough ... confectionery marketing - they feel different, and the target audience will sense that." The campaign ...
Lowe TV spot launches Nestle's Double Cream
06 Sep 2002 | by JOHN TYLEE
The Swiss confectionery giant is putting £9 million ... confectionery advertising by switching the action to the US and spoofs a crime story as told by a hardened New ... Dairy Milk supplanted Nestle's Kit Kat as the biggest confectionery brand. Nestle has compared the UK ...
Are you out of tune?
23 Aug 2002
to download -- even on a weekly basis. Small wonder why confectionery sales to teenagers has suffered! And ...
Jordan revives plan for F1 'high street' brands
11 Jul 2002 | by MARK KLEINMAN
The Jordan brand name could soon be emblazoned on confectionery, bars and restaurants and mobile
Cadbury to run new texting promotion in Games sponsorship
28 Jun 2002 | by IAN DARBY
The confectionery giant, which has already run several high-profile SMS campaigns, recently appointed 12Snap to run its text messaging promotions, replacing Flytxt. Cadbury's latest activity, txt 4 gold , was created by Triangle Communications ...
CAMPAIGN REPORT ON GERMANY: Reversing the slowdown - Britta Bergemann, managing director of the largest media agency in Germany, HMS Carat, analyses trends in media for the past year and speculates on the year ahead
12 Apr 2002 | by BRITTA BERGEMANN, managing director, HMS Carat
, retail, telecoms and confectionery. Procter for instance, Volkswagen is down, but Peugeot is up. Two ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
