to remove filtersMARKET RESEARCH: In search of insight
08 Nov 2002 | by LOUELLA MILES
to take. BT's CONSUMER CHIEF ON THE VALUE OF CONSUMER INSIGHT Before BT, I worked in the confectionery ...
Search results for Confectionery
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NEWS BRIEFS: Safeway has key message for Christmas
05 Dec 2002
will include children's confectionery, chilled party food, fish starters and alternative desserts.
CAN MAC FIGHT BACK?: McDonald's has been a global success story but as its shares hit a low, Daniel Rogers asks if it is keeping pace with changing consumer tastes
17 Oct 2002 | by DANIEL ROGERS
menu innovation. The recent McFlurry initiative, in conjunction with well-known confectionery brands ...
Thorntons switches UK media from PHD into Starcom Motive
30 Aug 2002 | by JEREMY LEE
Thorntons, the confectionery retailer and manufacturer, has hired Starcom Motive to handle its £4
DESTINATION WOOLWORTHS: With an increased product focus and a continuing emphasis on value, Claire Murphy asks if Woolworths' new marketing strategy can help the ailing retailer reclaim its place at the heart of the British high street
08 Aug 2002
categories are stationery, homeware and toys. It is the top-selling retailer of confectionery and second ... 't rely on 12-year-old girls to generate profits. Margins are very slim on both confectionery and CDs, so ... solution is clever merchandising. Homeware may have higher margins than CDs and confectionery ...
Woolworths brand in £20m overhaul
25 Jul 2002 | by MARK KLEINMAN
the full range of its offer, which spans stationery, kids' clothing, confectionery, homewares, toys and CDs ...
Woolworths brand in £20m overhaul
24 Jul 2002 | by Mark Kleinman,
, kids' clothing, confectionery, homewares, toys and CDs. That has been reflected in poor like ...
BRANDING: Public trust Tesco and Cadbury to deliver promises
04 Jul 2002
Eighty five per cent of consumers said confectionery giant Cadbury consistently delivers on promises that it makes in advertising, outstripping rival Nestle. Tesco also gained approval for its 'Every little helps' strapline with 69% of interviewees saying ...
Cadbury launches follow-up to Cafe pilot
01 May 2002 | by Tania Mason and Mark Kleinman,
Consumer Direct aims to emulate and build on the success of Cafe Cadbury, which launched in a three-storey listed building in Bath town centre at the end of 2000. The Cafe formed part of Cadbury's strategy of taking the core Cadbury brand to consumers, in addition to marketing individual confectionery ...
INCENTIVE WORLD PREVIEW: Incentives market achieves standout - Innovation is key for companies to succeed in a growing market. Cordelia Brabbs takes a look at what's on offer at Incentive World
21 Feb 2002 | by CORDELIA BRABBS
will feature confectionery, leather goods, corporate clothing, publishing, leisure and travel, stationery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
