31 Jan 2002
Giant Smarties variant. This formed part of a 30m ad budget for
all its confectionery brands.
...
25 Jan 2002
Good news that Ferrero has finally turned its back on advertising
"Europap" - or should that be "crap"? - and set Leagas Delaney to work
on Kinder Surprise. The highly successful kids' confectionery brand has
always deserved better than the woodenly acted and comically dubbed
commercials which ...
24 Jan 2002
| by MARK KLEINMAN
manager to national sales controller, Mars
Confectionery
1995-1998: European marketing manager ...
11 Jan 2002
| by IAN DARBY
Mars is backing its Revels brand with its first television
advertising for more than a decade, which apes the famous Russian
Roulette scene in The Deer Hunter.
A campaign, through D'Arcy, breaks on 28 January to support Revels, a
bagged confectionery product that includes a variety ...