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Nestle Rowntree rolls out Smarties double-decker bus

Giant Smarties variant. This formed part of a 30m ad budget for all its confectionery brands. ...

EDITORIAL: Little surprise that Kinder chose Leagas

Good news that Ferrero has finally turned its back on advertising "Europap" - or should that be "crap"? - and set Leagas Delaney to work on Kinder Surprise. The highly successful kids' confectionery brand has always deserved better than the woodenly acted and comically dubbed commercials which ...

PROFILE: Bargain hunting - Euan Sutherland, Marketing director Matalan

manager to national sales controller, Mars Confectionery 1995-1998: European marketing manager ...

D'Arcy uses film scene for Revels' return to TV

Mars is backing its Revels brand with its first television advertising for more than a decade, which apes the famous Russian Roulette scene in The Deer Hunter. A campaign, through D'Arcy, breaks on 28 January to support Revels, a bagged confectionery product that includes a variety ...

 

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