'TIS THE SEASON TO ADVERTISE
19 Dec 2002 | by JANE SIMMS
at different times of the year." Guinness did it with Extra Cold, of course, and the confectionery companies ...
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EDITORIAL: A brand is for life, not just for major Christmas TV ads
19 Dec 2002 | by CRAIG SMITH, Editor
. Confectionery, toys and games, spirits and retailers are among those sectors for which seasonal weighting works ...
Cadbury wins Bubblicious and Dentyne in $4.2bn deal
17 Dec 2002 | by Jennifer Whitehead,
cough sweets to its portfolio after acquiring chewing gum firm Adams Confectionery in a $4.2bn (£2.7bn...is a dominant presence in the UK confectionery market, but is relatively small in the US. The company says that the acquisition of Adams will make it joint leader in overall confectionery and number two ... . John Sunderland, CEO of Cadbury Schweppes, said: "Adams gives us confectionery market leadership and a ...
THE BOOK OF LISTS: The 10 people with the right name for the job
17 Dec 2002
in the light of events earlier this year when the confectionery to petfood giant dumped the D'Arcy network from ...
THE BOOK OF LISTS: The 10 Best Radio Ads
17 Dec 2002
'm in confectionery. (Clears throat) Woman: Oh really. Man: Yeah ... nuts ... Woman: What's that chocolate ...
DIRECT: Cadbury targets adults and kids with Buttons DM
12 Dec 2002
The confectionery giant is profiling thousands of households through the Jigsaw Consortium database. Cadbury is a member of the Consortium alongside Kimberly-Clark and Unilever. Created by EHS Brann, the mailing consists of an envelope designed in the shape of a Cadbury Button and features ...
REVIEW: High Court judge rules against Nestle
06 Dec 2002
confectionery war by launching a new product called Have A Break. Nestle went to the High Court after its
NEWS BRIEFS: Safeway has key message for Christmas
05 Dec 2002
will include children's confectionery, chilled party food, fish starters and alternative desserts.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
