Ferrero hands Publicis Rocher creative task
27 Sep 2002 | by JOHN TYLEE
for drinks and petfood but not confectionery. Grant Duncan, the Publicis joint chief executive, said ...
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Euro RSCG unveils new Cadbury energy brand
27 Sep 2002 | by CAMILLA PALMER
, poster and ambient activity, continues a proven path in successful confectionery launches. Billsborough ... confectionery marketing - they feel different, and the target audience will sense that." The campaign ...
Ferrero Rocher selects Publicis for £3m ad job
26 Sep 2002 | by TANIA MASON
The appointment marks the Italian confectionery company's latest attempt to come up with an idea as memorable as its notorious 'Ambassador's reception' ad. The new creative is expected to be set within a ... that will work across a variety of media. The Italian confectionery company spends nearly £11m a year in the UK ...
The Ivy loses its crown as Pringle tries to do a Burberry
20 Sep 2002
by other confectionery companies, such as Wrigley's, Cadbury and Nestle -- but for how long that remains ...
OPINION: Mills on ... Nestle Double Cream
20 Sep 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
" to describe a certain type of confectionery advertising: deep pools of swirling chocolate, luscious silks and
Three shops to share £3m Masterfoods PR
20 Sep 2002 | by Ian Hall
products. Masterfoods was formed in January this year by the merger of Mars Confectionery and Pedigree ... . In the UK, confectionery is produced at a plant in Slough, Berkshire. Earlier this year Masterfoods ...
EDITORIAL: Makeover best for 'crippled' Cordiant
13 Sep 2002
. It was a catastrophic misreading of the confectionery-to-petfood giant's intentions which led to the loss ...
CAREERS: Company CV - Mars
12 Sep 2002
Masterfoods was formed in January 2002 by the merger of Mars Confectionery and Pedigree Masterfoods.... In the UK, confectionery is produced at a plant in Slough, Berkshire, while the pet food products ... Mars began making confectionery in Tacoma, Washington in 1911. The US Mars company began in 1923 ... : ACNielsen MMS Marketing director, confectionery David Teasdale Marketing director, pet care Patrick ...
Kraft marketer to leave UK for top post in Australia
12 Sep 2002
Clarke, who has worked as category director for coffee and confectionery since 1999, leaves the UK division this week and will take up his post in Melbourne shortly afterward. He will be replaced ... 's confectionery division before moving to Italy and then Hong Kong. One of Geddes' first tasks ...
Lowe TV spot launches Nestle's Double Cream
06 Sep 2002 | by JOHN TYLEE
The Swiss confectionery giant is putting £9 million ... confectionery advertising by switching the action to the US and spoofs a crime story as told by a hardened New ... Dairy Milk supplanted Nestle's Kit Kat as the biggest confectionery brand. Nestle has compared the UK ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
