to remove filtersNestle Rowntree hands UK control to Australia chief
18 Dec 2003 | by Mark Kleinman and Alexandra Jardine
Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer
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Nestle Rowntree hands UK control to Australia chief
18 Dec 2003 | by Mark Kleinman and Alexandra Jardine,
LONDON - Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca
Haribo launches marketing campaign
18 Dec 2003
Haribo, the confectionery manufacturer, is launching a 4.5m marketing campaign that kicks off
MARKETING MIX: I'll name that brand in one
18 Dec 2003
The brand was originally inspired by traditional French confectionery dragees, which were provided by godmothers at christenings. When production of the brand resumed after the Second World War, it was made with plain chocolate because of the shortage of milk. Brand X is available in four standard packs: tubes ...
AGENCY 2003: Media Agency of the Year - MindShare
18 Dec 2003
. It also retained the 25m Nestle confectionery and 24m Argos accounts following consolidation reviews ...
Mars global marketing head to retire in 2004
11 Dec 2003 | by Emily Rogers
Separately, the confectionery giant's European marketing chief, Martyn Wilks, is moving internally to a senior South American position. Rogers, an American, is based in Mars' global headquarters in McLean, Virginia, in the US. He moved to Mars in 1995 as the brand's top European marketing chief from ad ...
MEDIA: Burger King signs up to exclusive Emap TV deal
11 Dec 2003 | by Poppy Brech
advertiser arrangements to other categories, including confectionery, soft drinks, mobile phones, health ...
Pomegranates predicted to be the hot flavour of 2004
05 Dec 2003 | by Staff,
" will be fashionable. Both agree that everything old is new again -- from confectionery, according to Mintel ...
Tesco rejects MPs' loyalty card obesity suggestion
05 Dec 2003 | by Staff,
rather than confectionery at checkouts. Rival supermarket chain Asda, which is the second-largest after ... from children for confectionery. Head of Asda's non-branded products Penny Coates told the health ...
Joshua beats roster shops to land Mars integrated business
05 Dec 2003
Masterfoods has appointed the integrated marketing specialist Joshua to its Mars confectionery ad...on the confectionery market next year with a range of variants on its flagship Mars brand. The company has already ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
