The confectionery giant, which paid £6m to sponsor this year's 'Pop Idol' contest, is in talks with Granada Enterprises about an estimated six-figure deal. 'World Idol' will consist of two programmes, the second of which is likely to be broadcast on Christmas Day. A Nestle spokeswoman confirmed the company ...
Starcom, which has worked for Cadbury in the past, beat UK incumbent of 10 years Carat and Mediaedge:cia, the incumbent on some of the confectionery firm's European business, to win the account ... of writing. Cadbury is one of the biggest confectionery and beverage manufacturers in the world with a ...
Nestle, owner of the UK's best-selling confectionery brand, Kit Kat, is plotting a through-the-line blitz that industry insiders suggest will cost more than £6m. The promotion will transform Nestle confectionery brands including Rolo, Aero and Double Cream into wannabe pop stars. Viewers will be invited ...
Pitches have already taken place for the US account and the confectionery giant is now reviewing ... in the pitch process. Cadbury is one of the biggest confectionery and beverage manufacturers in the world ... . This follows the acquisition of the Adams business from Pfizer. Adams manufactures medicated confectionery ...
This follows a six-month review of Nestle's £60m UK media planning and buying arrangements between its two incumbent agencies. With the coffee business added to its £25m confectionery assignment, MindShare now handles the bulk of Nestle's account. Universal has retained the company's chilled dairy ...
LONDON - Nestle Rowntree has struck a deal with ITV to link its confectionery brands to the 2003...., Special edition confectionery may also be developed by Nestle to mark the sponsorship. In the past ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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