Cadbury names marketing chief for confectionery
13 Mar 2003 | by Tania Mason and Mark Kleinman
Cadbury has promoted Louise Cooke to its top UK marketing post at confectionery arm Cadbury Trebor Bassett.
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BRANDING BRIEF: Fox's Confectionery makes debut in children's sweets market
09 Oct 2003
Fox's Confectionery is making its debut in the children's sweets market with Fox's Cubs, designed by SiebertHead. The product is the company's first launch since it underwent a management buy-in last month, when Northern Foods sold Fox's to Big Bear Confectionery.
Nestle reorganises confectionery arm
30 Jan 2003 | by TANIA MASON
Nestle Rowntree has restructured its confectionery marketing department to create a 'second tier' function sitting between marketing director Andrew Harrison and the brand teams.
BRANDING BRIEFS: Richmond Frozen Confectionery rebrands
09 Jan 2003
Richmond Frozen Confectionery, the UK's largest ice cream maker, has rebranded as Richmond Ice Cream, after conducting research that showed the term 'frozen confectionery' confuses consumers. The firm has also unveiled a new logo, the first change in 15 years, designed by Leeds-based agency The Whole...
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