to remove filtersNestle Rowntree hands UK control to Australia chief
18 Dec 2003 | by Mark Kleinman and Alexandra Jardine
Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer
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Nestle Rowntree hands UK control to Australia chief
18 Dec 2003 | by Mark Kleinman and Alexandra Jardine,
LONDON - Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca
Haribo launches marketing campaign
18 Dec 2003
Haribo, the confectionery manufacturer, is launching a 4.5m marketing campaign that kicks off
MARKETING MIX: I'll name that brand in one
18 Dec 2003
The brand was originally inspired by traditional French confectionery dragees, which were provided by godmothers at christenings. When production of the brand resumed after the Second World War, it was made with plain chocolate because of the shortage of milk. Brand X is available in four standard packs: tubes ...
AGENCY 2003: Media Agency of the Year - MindShare
18 Dec 2003
. It also retained the 25m Nestle confectionery and 24m Argos accounts following consolidation reviews ...
Mars global marketing head to retire in 2004
11 Dec 2003 | by Emily Rogers
Separately, the confectionery giant's European marketing chief, Martyn Wilks, is moving internally to a senior South American position. Rogers, an American, is based in Mars' global headquarters in McLean, Virginia, in the US. He moved to Mars in 1995 as the brand's top European marketing chief from ad ...
MEDIA: Burger King signs up to exclusive Emap TV deal
11 Dec 2003 | by Poppy Brech
advertiser arrangements to other categories, including confectionery, soft drinks, mobile phones, health ...
Cadbury to scrap Get Active tokens
04 Dec 2003 | by Claire Murphy and Emily Rogers
The confectionery firm has vowed to extend other aspects of Get Active next year, which aims to encourage more children to take part in sports. Cadbury-Schweppes managing director for Europe, Middle East and Africa Andrew Cosslett announced the changes in a statement, following his appearance ...
Cadbury to scrap Get Active tokens after media criticism
03 Dec 2003 | by Claire Murphy and Emily Rogers,
The confectionery firm has vowed to extend other aspects of Get Active next year, which aims to encourage more children to take part in sports. Cadbury-Schweppes managing director for Europe, Middle East and Africa Andrew Cosslett announced the changes in a statement, following his appearance ...
SPORTS MARKETING: Brand athletes
27 Nov 2003 | by Robert Gray
and Marks Spencer. In Japan he endorses Meiji confectionery, TBC health clubs and Tsubasa Systems 'car ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
