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SPORTS MARKETING: Brand athletes

and Marks Spencer. In Japan he endorses Meiji confectionery, TBC health clubs and Tsubasa Systems 'car ...

Nestle lines up to sponsor World Idol show on ITV

The confectionery giant, which paid £6m to sponsor this year's 'Pop Idol' contest, is in talks with Granada Enterprises about an estimated six-figure deal. 'World Idol' will consist of two programmes, the second of which is likely to be broadcast on Christmas Day. A Nestle spokeswoman confirmed the company ...

Premiere hires 141's Quick for development role

, he has worked on a number of high-profile accounts including Coca-Cola, Texaco, Mars Confectionery ...

NEWS BRIEF: Nestle features film on products

branding relating to the film across a range of chilled desserts and confectionery when it is released

JWT rolls out its latest advertising for Kit Kat

The UK's leading confectionery brand, Kit Kat, demonstrates the benefits of taking a break in two

Nestle develops £6m 'Choc Idol' promotional tie

Nestle, owner of the UK's best-selling confectionery brand, Kit Kat, is plotting a through-the-line blitz that industry insiders suggest will cost more than £6m. The promotion will transform Nestle confectionery brands including Rolo, Aero and Double Cream into wannabe pop stars. Viewers will be invited ...

Cadbury commits to getting kids fit with sports drive

The confectionery manufacturer, whose brands include Boost, Dairy Milk, Roses and Crunchie, is set to sign a corporate sponsorship deal with the Youth Sports Trust that will signal the go ... , it will encompass major on-pack activity across leading confectionery brands. This will invite participants to send ...

ANALYSIS: Are TV tie-ups the best deals?

series of ITV's Pop Idol will be supported by a £6m sponsorship package from confectionery giant Nestle ...

M&C Saatchi nets £6m Nestle Pop Idol deal

and ages, is seen as having huge potential to boost sales of Nestle Rowntree confectionery. The first ... the Nestle range of confectionery products likely to be promoted via Pop Idol. The deal is worth three ...

Nestle agrees £6m ITV Pop Idol sponsorship deal

LONDON - Nestle Rowntree has struck a deal with ITV to link its confectionery brands to the 2003...., Special edition confectionery may also be developed by Nestle to mark the sponsorship. In the past ...

 

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