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Tic Tac targets teenagers with debut SMS campaign

The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...

Fruittella returns to television with £2m marketing blitz

LONDON - The Fruittella confectionery brand is to return to television advertising for the first..., Cartoon Network and Sky One and have been produced by the Dutch confectionery firm's in-house creative ...

BRANDING BRIEF: Lion Confectionery relaunches Sports Mixture

Lion Confectionery is relaunching its bestselling sweets brand, Sports Mixture, with packaging

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.