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LONDON - Kraft Foods, the world's second-biggest food company, has conducted a global review of its advertising and dropped Rainey Kelly Campbell Roalfe/Y&R from its roster.
Fox's Confectionery is relaunching its Poppets chocolates with two additional flavours, revamped packaging and character-style flavour names backed by an above- and below-the-line campaign. The revised range will comprise Tuff-ee, Completely Mintal, Hell Raisin, Chockwork Orange and Kruncher. The range...
Lion Confectionery is relaunching its bestselling sweets brand, Sports Mixture, with packaging designed to be convenient for consumers on the move. The company expects the Olympic Games in Athens and Euro 2004 to swell demand for the sweets. The design incorporates the company's Lion logo to give the...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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