to remove filtersMindShare wins Nestle battle
03 Dec 2004 | by Jeremy Lee
and ZenithOptimedia on the waters. MindShare already handled the £20 million confectionery and £10 million coffee ...
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The A List: Part 12 of 15
14 Dec 2004
by joining Mars Confectionery. Worked in research and development, then sales and, finally, marketing ... confectionery new product launch. Joined BT as marketing director in 1999, promoted to managing director ...
The Work: New Campaigns - UK
12 Nov 2004
and into "functional confectionery". Switch existing category buyers out of competitors and into Halls Soothers ...
Grey's Read to lead new-business drive
05 Nov 2004
the London agency's new-business drive as it seeks to replace assignments taken away by the confectionery
MindShare and Zenith to share Nestle media
22 Oct 2004 | by Jeremy Lee
, which holds the confectionery and coffee business, including the Nescafe and Yorkie brands ...
Close-Up: Live Issue - Charismatic Clarke brings his client service approach to UK
08 Oct 2004 | by Rachel Gardner
confectionery brand Twix that broke in the US last month. It has yet to emerge how much Nitro will profit from ... confectionery company, and Stuart McLean, the former marketing director of Mars Confectionery, are both names ...
BBDO and TBWA profit as Mars ditches Grey
08 Oct 2004 | by John Tylee
to the network's new WPP parent for help in seeking alternative confectionery and petcare business to replace ...
Close-Up: Live Issue - Mars flexes its muscles in the pursuit of creativity
08 Oct 2004
Just ask Grey Global Group. No sooner had it negotiated the $1.5 billion deal bringing it under the wing of Sir Martin Sorrell's WPP, than the confectionery-to-catfood giant was thumping its chest and dumping its long-time ad supplier. Instead of taking the lead on famous brands such as Twix, Galaxy ...
Lib Dems propose food ad levy to pay for health drive
24 Sep 2004 | by Our Parliamentary correspondent
, is spent on promoting soft drinks, confectionery, crisps and snacks. In contrast, £750,000 is available ...
The Chocolate Wars
10 Sep 2004
of advertising is rarely to inform. New launches are notoriously difficult (of the top ten confectionery brands ... sustainable for any confectionery manufacturer to advertise a whole range of individual lines. And it makes ... confectionery displays, but is only likely to reinforce Cadbury's dominance. The company has already aligned ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
