The retailer's recently launched mobile phone gift packs will feature in the second of three brand ads that highlight a range of present ideas, including confectionery and DVD players. The campaign includes television, press, catalogue and in-store activity and is intended to drive sales ahead ...
confectionery brand Twix that broke in the US last month. It has yet to emerge how much Nitro will profit from ... confectionery company, and Stuart McLean, the former marketing director of Mars Confectionery, are both names ...
The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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