BRANDING BRIEF: Fox's Confectionery to relaunch Poppets
29 Jan 2004
Fox's Confectionery is relaunching its Poppets chocolates with two additional flavours, revamped
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TBWA Worldwide wins Pedigree Petfood task
30 Jan 2004 | by Mark Sweney
's decision by Masterfoods to shift its 60 million global business for Skittles and medicated confectionery ...
Mars gives £60m accounts to TBWA
23 Jan 2004 | by John Tylee
's assignment includes the launch of a new sugar confectionery brand later this year. The change in agency ... of the burgeoning market for medicated confectionery. The redistribution of business is in line with Mars' policy ...
BRANDING BRIEF: Lion Confectionery relaunches Sports Mixture
22 Jan 2004
Lion Confectionery is relaunching its bestselling sweets brand, Sports Mixture, with packaging
ITV contract row poses threat to ads
22 Jan 2004 | by Colin Grimshaw
of an uncompromising response from ITV, the confectionery giant has agreed a two-year deal. The sponsorship has been ...
EDITORIAL: 'Made in the EU' is too generic a label to have any effect
22 Jan 2004 | by Craig Smith, Editor
to assume trade will primarily be one way and that Pudliszki ketchup, Wedel Pawelek confectionery and soft ...
ITV contract row places ad campaigns in jeopardy
21 Jan 2004 | by Colin Grimshaw,
, the confectionery giant has agreed a two-year deal. The sponsorship has been struck on similar terms to last year ...
TBWA wins £60m global battle for Masterfoods brands
21 Jan 2004 | by Gordon MacMillan,
The brands won by the Omnicom Group-owned agency were all handled globally by various BBDO Worldwide agencies. The bulk of the business is in the US where TBWA\ is also reported to be working on a new confectionery launch, which is currently still under wraps. In Europe TBWA\London picks up ...
Cadbury row over £10m Corrie deal
15 Jan 2004 | by Poppy Brech and Colin Grimshaw
which threatens the confectionery giant's eight-year sponsorship of Coronation Street.
EDITORIAL: Cadbury is first to test ITV's strength with Corrie drama
15 Jan 2004 | by Craig Smith, Editor
battleground. When Marketing broke the story about the confectionery giant signing up to sponsor the soap eight ...
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