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Branding News: Jenners targets Christmas hosts

Scottish branding agency Elmwood has redesigned packaging for products such as champagne, whisky, Christmas pudding, smoked salmon and cakes, chocolates and confectionery. Silver and blue have been used on all labels to give the products a premium feel. The crest of founder Charles Jenner is also displayed ...

Sector Insight: Luxury chocolate - Regular treat

.7 43 Independents 85 14.2 90 17.1 -6 3 Confectionery ...

The A List: Part 12 of 15

by joining Mars Confectionery. Worked in research and development, then sales and, finally, marketing ... confectionery new product launch. Joined BT as marketing director in 1999, promoted to managing director ...

MindShare adds Nestlé UK to list of wins

The WPP-owned agency will be responsible for £100m worth of billings during 2005, according to the client, and beat Publicis agency ZenithOptimedia to take the business. MindShare already held Nestlé’s confectionery and beverage divisions, and now adds responsibility for the chilled dairy, pet care and waters ...

MindShare wins Nestle battle

and ZenithOptimedia on the waters. MindShare already handled the £20 million confectionery and £10 million coffee ...

POP: Snack attack

As the Food Standards Agency puts the promotion of confectionery, snacks and soft drinks...called on retailers to remove confectionery products, snacks and soft drinks from supermarket checkouts ... consume fewer calories than we did 20 or 30 years ago and Nielsen research shows that confectionery ... and 'healthier' options such as nuts, dried fruits and healthy cereal bars compared with confectionery ...

Branding News brief: Sweet Cred adds Skateboarders to range

Sweet Cred, the novelty confectionery brand, is adding Skateboarders sweets to its range

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.