Sector Insight: Sugar confectionery - Sweets turn sour
02 Jun 2005
Health concerns and the falling number of under-15s are hitting sweets sales, writes Jane Bainbridge.
For most people Christmas ends with the last turkey sandwich, but for Robbie James, a seasonal buyer at Waitrose, it is just the beginning, as she starts buying for the next festive season.
Health concerns and the falling number of under-15s are hitting sweets sales, writes Jane Bainbridge.
Thorntons has created a range of novelty confectionery inspired by The Magic Roundabout. Its launch will coincide with that of The Magic Roundabout movie, which features the voices of Robbie Williams and Kylie Minogue.
Initiative has won the £15 million European media account for Storck confectionery. UK media for brands including Werther's Original, Bendick's and Campino will continue to be handled by Initiative's sister agency Brand Connection.
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