to remove filtersThe Work: New Campaigns - UK
14 Oct 2005
in the ú3.9 billion UK confectionery market. Its masterbrand strategy, first used on Dairy Milk in 2002 ...
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Diary: Little people lead to a big problem for BBH monkey
25 Nov 2005
In a story that sounds too farfetched to have even a semblance of truth, BBH had hired a monkey to star in an ad for the European confectionery brand Perfetti. Now, working with temperamental primates is no doubt tricky at the best of times, let alone when you factor in all the things that could go wrong when ...
The World: New York - Hershey to split from roster shops O&M and DDB
07 Oct 2005
The confectionery manufacturer Hershey has announced it is parting ways with its long-time roster...to work on the company's sugar confectionery brands, which include Jolly Ranchers, Twizzlers and Ice ...
The World: New York - BBDO sees off two to win $20m Life Savers business
07 Oct 2005
BBDO New York has won the $20 million advertising account for the confectionery brands Life Savers
ITV 50 Years of Fame: Private view - Cadbury
23 Sep 2005 | by Jim Marshall, the chairman of Starcom UK
-only ghetto. This is arguably more than the product deserves - sorry, I don't find the confectionery anything ...
Publicis picks up Cadbury's Trebor
16 Sep 2005
Euro RSCG London is set to lose its last remaining piece of Cadbury business as the confectionery
Between the Lines: AMV calls time on Minerva
03 Jun 2005
Barely two years ago, Minerva was looking forward to a top-20 ranking. Alas, circumstances have conspired against it. Last year, Mars removed Minerva's Tunes and Lockets business as a signal of the confectionery giant's growing affection for TBWA\Worldwide. This year, its Sainsbury's Local ad brief fell ...
Orangina makes UK marketing comeback
03 Jun 2005 | by John Tylee
as part of a £442 million deal with Pernod Ricard, under which the confectionery and soft-drinks giant ...
The World: Hong Kong - Group M to fight ZenithOptimedia for Nestle
20 May 2005
The decision cuts out Universal McCann, which holds a large portion of the business, and Initiative and Starcom, which are also on the Nestle roster. Nestle, which manufactures confectionery including Little Notions, instigated a review at the end of last year to simplify its advertising and media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
