50 Years of Fame: Brandfame - Mars bar
21 Sep 2005
role far beyond the world of confectionery, as an economic indicator. An article in the Financial Times ...
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Nestle reviews future of Little Notions sweet line
21 Sep 2005 | by Nicola Clark
Nestle is poised to axe its Little Notions confectionery range after less than a year in stores...confectionery for women, marking a strategic departure for Nestle, which has not traditionally targeted market ... that it would be deciding what 'role the brand plays in our confectionery portfolio going forward'. ...
50 Years of Fame: Brandfame - Kellogg
21 Sep 2005
. By the second quarter of 1998, the cereal bar had become the fifth-fastest growing brand in the confectionery ...
Publicis picks up Cadbury's Trebor
16 Sep 2005
Euro RSCG London is set to lose its last remaining piece of Cadbury business as the confectionery
Helen Dickinson on retail: License in haste, repent at leisure
14 Sep 2005
Crunch Surprise flavours all featuring in the top five confectionery products in the weeks immediately ...
Former Ogilvy and Publicis execs set up Archetypology
05 Sep 2005 | by by Sam Matthews
value. The agency has already secured two major clients from the healthcare and confectionery ...
News brief: Cadbury and Microsoft sign up as sponsors
01 Sep 2005
in Melbourne. Cadbury is part of the soft drinks and confectionery category, while Microsoft is the Games
Kraft in shop search for Côte d'Or activity
24 Aug 2005 | by by Ben Carter
The brand, which translates as Gold Coast, sits alongside Toblerone, Milka, Dime bar and Terry's Chocolate Orange in Kraft's confectionery stable. Terry's Chocolate Orange and Toblerone have received ... marketing investment that Kraft has made in its confectionery business this summer. Earlier this month ...
Direct News: Kraft in shop search for Cote d'Or activity
24 Aug 2005 | by Ben Carter
The brand, which translates as Gold Coast, sits alongside Toblerone, Milka, Dime bar and Terry's Chocolate Orange in Kraft's confectionery stable. Terry's Chocolate Orange and Toblerone have received ... marketing investment that Kraft has made in its confectionery business this summer. Earlier this month ...
Biggest brands: Top 20 brand categories
24 Aug 2005
on the back of premium ranges. Similarly, the emphasis in the chocolate confectionery category has shifted ... 1,461,465 1,388,647 5.2 5 5 Chocolate confectionery 1,416,928 1,341,684 5.6 6 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
