Brand Health Check: Penguin
14 Dec 2005
, it came under attack from all sides: from confectionery, own-label and, most recently, 'healthier ...
The confectionery giant has poached Dr Robbie Burns, formerly nutrition science and policy director of Mead Johnson, the food division of pharmaceutical firm Bristol-Myers Squibb, to fill the post. Dr Burns, who will be based in both the UK and the US, will join Cadbury Schweppes' Global Science ...
, it came under attack from all sides: from confectionery, own-label and, most recently, 'healthier ...
. 'Research shows that healthier shoppers avoid the temptation of shopping in the snacks or confectionery ...
greater pressure from confectionery brands as they continue to introduce biscuit-chocolate hybrids ... pressure from confectionery brands expanding with biscuit-chocolate hybrids. However, the ageing population ...
power' of ads in a move that could have a massive effect on confectionery, fast food and toy companies.
in 1987. Separately, Nestle's confectionery division, Rowntree, has appointed Burton Biscuits sales ...
Milk masterbrand. The confectionery giant has also developed a strategy of creating a branded 'purple ...
, Florida. It was there that he saw what Ding describes as 'fruity confectionery'. It gave him the idea ...
hole in the confectionery company's profits. Staff learned of his departure via a terse statement read ... confectionery market fell from 21.2% in 2003 to 20.9% in 2004, according to Euromonitor. This, combined with Nestle's falling share in the sugar confectionery sector, contributed to a continuing decline in total ...
LONDON - Fifa has secured a landmark victory in a World Cup trademark row with confectionery
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.