to remove filtersFIFA triumphs in trademark spat
09 Nov 2005
FIFA has secured a landmark victory in a World Cup trademark row with confectionery company Ferrero.
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Fifa triumphs in World Cup trademark spat with Ferrero
10 Nov 2005 | by by Staff
LONDON - Fifa has secured a landmark victory in a World Cup trademark row with confectionery
Retail flexes its media muscle
25 Oct 2005 | by Adam Woods
is more cost efficient for an FMCG client: putting the confectionery brand in the middle of Coronation Street or putting it at the gondola end of the supermarket, where 70% of confectionery sales take place ...
Nestle signs up to in-store radio
05 Oct 2005
The six-figure deal, for which Nestle has shifted spend out of traditional radio advertising, follows the success of campaigns it ran earlier this year on Immedia's Impulse Live. The 24-hour radio station is broadcast to 2500 convenience stores and confectionery, tobacconist and newsagent shops across ...
Somerfield launches The Big Swipe across 800 stores
30 Sep 2005 | by by Julia Pearlman
"The Big Swipe" campaign, implemented by Catalina Marketing Technology, will feature across the network of almost 800 UK stores. Prizes range from five-star holidays and cars to confectionery and DVDs, with winners chosen at random and immediately alerted with a coupon at the checkout as they swipe ...
Nestle signs 12-month deal with Immedia
29 Sep 2005 | by Kevin May
that saw it become the only chocolate and confectionery brand on the station. Mark Leggett, business ...
ITV 50 Years of Fame: Private view - Cadbury
23 Sep 2005 | by Jim Marshall, the chairman of Starcom UK
-only ghetto. This is arguably more than the product deserves - sorry, I don't find the confectionery anything ...
Masterfoods axes QBO in £3m review
22 Sep 2005
The decision is a blow to 11-year incumbent QBO, which will lose out on its share of the £2.5m-£3m Masterfoods spends per year on brand PR across its three divisions – confectionery, food and petfood. Masterfoods external affairs director Michael Jenkins said the move was driven by a desire for 'efficiencies ...
50 Years of Fame: Brandfame - Mars bar
21 Sep 2005
role far beyond the world of confectionery, as an economic indicator. An article in the Financial Times ...
50 Years of Fame: Brandfame - Kellogg
21 Sep 2005
. By the second quarter of 1998, the cereal bar had become the fifth-fastest growing brand in the confectionery ...
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