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The Work: New Campaigns - UK

in the ú3.9 billion UK confectionery market. Its masterbrand strategy, first used on Dairy Milk in 2002 ...

118 118 dials in MFI director to be new chief executive

planning and buying. Horgan joined MFI in 1999 from Mars Confectionery Europe where he was responsible ...

The Work: New Campaigns - The World

. Perfetti Van Melle was formed in 2001 after the Italian Perfetti group bought out the Dutch confectionery ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.