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The confectionery giant has fired the starting gun on a global agency rethink....Cadbury-Schweppes is considering consolidating its global creative business, which is estimated to be worth around £500 million, into one holding company. The confectionery and drinks giant has asked agency networks and holding companies to show how they would accommodate its brands to avoid conflict ...
The confectionery and drinks giant has asked agency networks and holding companies to show how they would accommodate its brands to avoid conflict. It has also asked them to demonstrate how such a move could provide cost savings. Cadbury moved towards consolidation in 2002 when it handed Publicis ...
The confectionery giant is investing £3m in the product launch, which will be supported by a nationwide TV campaign. Created by Lowe, the work breaks next month. There will also be print ads ... advantage of what it calls the growing trend for 'indulgence and sophistication' in confectionery, appealing ...
Initiative has won the £15 million European media account for Storck confectionery. UK media
confectionery including Bendick's, Campino, Riesen, Toffifee, Merci Chocolates and Werther's Original. Storck ...
on the European Storck confectionery account, worth around £14m.
? Over 20 million adults (15+) claim to consume chocolate confectionery (excluding boxed chocolates) at least twice a week. ? These “chocolate lovers” are 53% more likely than the average adult to be aged between 15 and 24. ? They are nearly 15%more likely than the average adult to live in Scotland ...
, in a move that is likely to see the brand axed as the company refocuses on its core confectionery
’s magazines and comics. Many of these titles have regular covermount gifts – often of confectionery, snacks ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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