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Sector Insight: Seasonal chocolate - Quantity makes way for quality

20 Dec 2006 | by Jane Bainbridge

chocolate market. This sector is defined as chocolate confectionery that is manufactured for specific ... Buddies 4.6 4.5 4.3 4.1 4.0 6 Kinnerton Confectionery 3.8 3.7 3 ... confectionery market, brands have faced a number of challenges this year. 2006 has seen more UK consumers ...

The Work: New Campaigns - UK

08 Dec 2006

Rennie, director: of marketing, Nestle Confectionery UK Brief: In the run-up to the diet season, promote ...

Power 100: Next Generation 2006

29 Nov 2006

-confessed chocoholic, Mercer is a high-flyer at the confectionery-store chain, where he is head of retail marketing ... 's global chocolate portfolio carries plenty of responsibility. Before joining the confectionery ...

Bonne Maman in talks to review media business

28 Nov 2006 | by Elizabeth Barrett

category and fruit-based confectionery market with fruit jellies. It launched Pates de Fruits in June ...

Cadbury selects RPM for Trident UK launch

23 Nov 2006 | by by Ed Kemp

The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a ... gum is the fastest-growing confectionery category globally. It is worth more than £400m in the UK ...

News Analysis: Cadbury hones in on products

22 Nov 2006

The confectionery company is refocusing its strategy to the promotion of specific brands, writes...major decision made by Rumbol since he joined the confectionery company earlier this year. Cadbury ... on advertising, is the man to guide it through the stricter regulations on promoting confectionery. Rumbol ... in strategy. These investments are both a recognition of where the growth areas in confectionery lie and a ...

Direct News: Cadbury selects RPM for Trident UK launch

22 Nov 2006 | by Ed Kemp

The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a series ... is the fastest-growing confectionery category globally. It is worth more than £400m in the UK alone and £10bn ...

Helpline

22 Nov 2006

for confectionery. They can be provided with foil linings and clear windows, as well as printed in various colours ...

Media Analysis: Short on time, short on effect

22 Nov 2006

this in mind, as the confectionery firm strangely neglected to take up any online or mobile activity to support ...

Cadbury seeks to scrap Coronation Street tie-up

15 Nov 2006 | by Joanna Bowery

The confectionery company wants to terminate its £10m-a-year sponsorship just 10 months into a two-year contract. However, it will be able to do so only if ITV can secure a suitable replacement. The broadcaster is aiming to develop cross-platform opportunities, such as mobile, interactive and online activity ...

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