to remove filtersMedia Analysis: Short on time, short on effect
22 Nov 2006
this in mind, as the confectionery firm strangely neglected to take up any online or mobile activity to support ...
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The Work: New Campaigns - UK
08 Dec 2006
Rennie, director: of marketing, Nestle Confectionery UK Brief: In the run-up to the diet season, promote ...
Cadbury seeks to scrap Coronation Street tie-up
14 Nov 2006 | by by Joanna Bowery
The confectionery company wants to terminate its £10m-a-year sponsor-ship just 10 months into a two-year contract. However, it will be able to do so only if ITV can secure a suitable replacement. The broadcaster is aiming to develop cross-platform opportunities, such as mobile, interactive and online activity ...
Media News: Green & Black's turns to Starcom
04 Oct 2006
Starcom, which replaces Matters Media on the business, will begin work immediately on a brief for 2007. In the year to June, Green & Black's spent £1.8m on media, according to Nielsen Media Research, and its investment is due to grow in line with the brand. It is the fastest-growing confectionery brand ...
Starcom awarded Green & Black's media account
29 Sep 2006 | by by Craig Smith
's is the UK's fastest-growing confectionery brand (Nielsen MAT Data over 52 weeks to July 15 2006 -- value +54 ...
The Work: Private View
16 Jun 2006
. KIT KAT Project: Kit Kat World Cup Client: David Rennie, marketing director, Nestle Confectionery UK ...
Big Brother golden ticket winner will be picked from 35
09 Jun 2006 | by by Mark Banham
ticket. The tickets are part of a promotion by confectionery manufacturer Nestle, which placed 100 ...
Billboards and Beyond: Destination media - Motorway services
09 Jun 2006
permissible. Alongside confectionery, drinks, crisps, greeting cards and maps, retail areas offer a wider ...
Media: Strategy Analysis - Codes, clues and rich-media monks
09 Jun 2006
-weight to encourage enough people to book a break in Paris. It might be enough to affect the choice of confectionery ...
Middle East: Creative Desert?
26 May 2006 | by Pippa Considine
up with the witty and colourful concept of condoms as confectionery. Leo Burnett's Middle East ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
