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Cadbury selects RPM for Trident UK launch

The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a ... gum is the fastest-growing confectionery category globally. It is worth more than £400m in the UK ...

Direct News: Cadbury selects RPM for Trident UK launch

The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a series ... is the fastest-growing confectionery category globally. It is worth more than £400m in the UK alone and £10bn ...

Yell recruits former Lloyds TSB marketer to top role

at Cambridge and joined Mars Confectionery in 1983. She held a number of posts at the FMCG firm, before being ...

Woolworths becomes latest to join catalogue wars

The Woolworths Big Red Book will feature more than 6,000 products such as: toys; home, electrical and outdoor goods; confectionery; entertainment; and Christmas decorations. It also includes a range of jewellery and watches. A TV campaign, created by Bartle Bogle Hegarty, will support the launch next month ...

Arc secures Nestle agency roster place

LONDON - Arc Worldwide London has won a place on Nestle's £12.6m confectionery roster without a...Arc joins Joshua, Billington Cartmell, Logistics and Chemistry on the FMCG giant's confectionery promotions and customer relationship marketing roster. The agency was appointed on the strength of a one-off project aimed at driving sales of Nestle's children's range. Nestle is focusing on CRM and below ...

Thorntons hunts for agency to relaunch direct sales business

The company has shortlisted Kitcatt Nohr Alexander Shaw, Clark McKay Walpole and Souk. The confectionery brand is looking to relaunch the service in the summer, following a poor performance by its high-street shops. It has previously handled the business in-house. Thorntons revealed a 4.9% drop in like ...

Thorntons hunts for direct agency in bid to relaunch direct sales business

The company has shortlisted Kitcatt Nohr Alexander Shaw, Clark McKay & Walpole and Souk. The confectionery brand is looking to relaunch the service in the summer, following a poor performance by its high-street shops. It has previously handled the business in-house. Thorntons revealed a 4.9 per cent drop in like ...

 

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