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Bonne Maman in talks to review media business

category and fruit-based confectionery market with fruit jellies. It launched Pates de Fruits in June ...

Jones leads Carat into new digital era

manager, Zenith 1986: Executive, Saatchi & Saatchi 1984: Marketing executive, Bluebird Confectionery. ...

Letters - 7-14 November 2006

, or impulse confectionery, snack or soft-drink brand purchases in the forecourt shop. The combination ...

RoadAds gets fleet work for Wilkinson

Wilkinson runs more than 270 stores nationwide, stocking homewares, music and confectionery. RoadAds aims to sell ad space on 100 trucks in the Wilkinson fleet to brands stocked by the retailer. The first client to use the fleet is Dulux, supporting its "We know the colours that go" campaign ...

Flextech expands its ad-funded content division

and confectionery categories. ...

Brand barometer - Nostalgia not what it was for Hovis

in the confectionery firm's "first taste, first love" campaign - may see it get lost among the clutter. METHODOLOGY ...

Wilkinson picks RoadAds for fleet ads

Wilkinson runs over 270 stores nationwide, stocking homewares, music and confectionery. RoadAds aims to sell advertising space on 100 trucks in the Wilkinson fleet to brands stocked by the retailer. The first client to use the fleet is Dulux paints, supporting its ‘We know the colours that go' campaign ...

Brand Barometer - Cadbury relies on traditional strengths

Following chocolate bar recalls and other set-backs, the confectionery giant is recovering.

Ireland - The reality of dual funding

with a similar deal for the Rolo confectionery product the previous year. But Paul Enright, business ...

Brand barometer - Walkers relaunch gains from Lineker factor

and confectionery brands, Walkers' figures on YouGov's BrandIndex have taken a real knock of late - "general ...

 

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