Helen Dickinson on retail: In-store extras may yet pay their way
02 Aug 2006
street with smaller format stores that sell ready-meals alongside newspapers, confectionery and tobacco.
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Sector Insight: Cakes - Indulgence spurs cake growth
09 Aug 2006 | by Jane Bainbridge
. Another trend in the sector has been a blurring of the boundaries between confectionery and cakes ...
Nestle backs Kit Kat dark launch with ad drive
31 Jul 2006 | by by Sarah Woods
of the fastest-growing confectionery categories. "As a result, we not only expect to bring new consumers ...
The Work: New Campaigns - The World
28 Jul 2006
Confectionery Company six years ago in Australia in response to calls for healthier diets among children ...
The Work: New Campaigns - UK
28 Jul 2006
-production: Jungle Exposure: Pan-European TV THE LOWDOWN The Italian confectionery manufacturer Perfetti Van ...
Mentos 'charge' by Bartle Bogle Hegarty
26 Jul 2006
The Italian confectionery manufacturer Perfetti Van Melle is launching a pan-European campaign for Mentos. Called "charge", the 30-second TV spot depicts a world gone mint-crazy. Set in a Scandinavian village, the ad opens with a man sounding a reveille on a horn. Upon hearing it, villagers proceed ...
Product of the Year: Honouring fresh ideas
26 Jul 2006
, says, 'In some markets, especially confectionery, it takes people two years to decide whether a product ...
Packaging: Ingredients on the outside
19 Jul 2006
, then there will be an impact. Brands will suffer. Anything small, such as confectionery or small cheeses, have the most to lose ...
Brand Barometer - Cadbury relies on traditional strengths
19 Jul 2006 | by Sundip Chahal
Following chocolate bar recalls and other set-backs, the confectionery giant is recovering.
Marketing Mix: Name that brand
19 Jul 2006
This confectionery brand was created in 1923 by Frank C Mars, who had begun producing chocolate
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
