Sleuth: Suck it and see...
14 Dec 2006
confectionery provider Sweet Temptations sent in Miss Xmas to promote its new brochure.
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Sector Insight: Seasonal chocolate - Quantity makes way for quality
20 Dec 2006 | by Jane Bainbridge
chocolate market. This sector is defined as chocolate confectionery that is manufactured for specific ... Buddies 4.6 4.5 4.3 4.1 4.0 6 Kinnerton Confectionery 3.8 3.7 3 ... confectionery market, brands have faced a number of challenges this year. 2006 has seen more UK consumers ...
Account Win: Blue Chip wins Little Chef work
14 Dec 2006
The work includes a series of promotional tests to identify the most effective offers for the 231-strong Little Chef chain. The first will offer discounted confectionery with a two-for-one meal deal in a selected number of stores. The second series will test the performance of a door drop, display banners ...
The Work: New Campaigns - UK
08 Dec 2006
Rennie, director: of marketing, Nestle Confectionery UK Brief: In the run-up to the diet season, promote ...
Power 100: Next Generation 2006
29 Nov 2006
-confessed chocoholic, Mercer is a high-flyer at the confectionery-store chain, where he is head of retail marketing ... 's global chocolate portfolio carries plenty of responsibility. Before joining the confectionery ...
Bonne Maman in talks to review media business
28 Nov 2006 | by Elizabeth Barrett
category and fruit-based confectionery market with fruit jellies. It launched Pates de Fruits in June ...
Cadbury selects RPM for Trident UK launch
23 Nov 2006 | by by Ed Kemp
The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a ... gum is the fastest-growing confectionery category globally. It is worth more than £400m in the UK ...
News Analysis: Cadbury hones in on products
22 Nov 2006
The confectionery company is refocusing its strategy to the promotion of specific brands, writes...major decision made by Rumbol since he joined the confectionery company earlier this year. Cadbury ... on advertising, is the man to guide it through the stricter regulations on promoting confectionery. Rumbol ... in strategy. These investments are both a recognition of where the growth areas in confectionery lie and a ...
Direct News: Cadbury selects RPM for Trident UK launch
22 Nov 2006 | by Ed Kemp
The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a series ... is the fastest-growing confectionery category globally. It is worth more than £400m in the UK alone and £10bn ...
Helpline
22 Nov 2006
for confectionery. They can be provided with foil linings and clear windows, as well as printed in various colours ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
