to remove filtersThe Work: New Campaigns - UK
08 Dec 2006
Rennie, director: of marketing, Nestle Confectionery UK Brief: In the run-up to the diet season, promote ...
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Sector Insight: Seasonal chocolate - Quantity makes way for quality
20 Dec 2006 | by Jane Bainbridge
chocolate market. This sector is defined as chocolate confectionery that is manufactured for specific ... Buddies 4.6 4.5 4.3 4.1 4.0 6 Kinnerton Confectionery 3.8 3.7 3 ... confectionery market, brands have faced a number of challenges this year. 2006 has seen more UK consumers ...
Cadbury selects RPM for Trident UK launch
23 Nov 2006 | by by Ed Kemp
The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a ... gum is the fastest-growing confectionery category globally. It is worth more than £400m in the UK ...
News Analysis: Cadbury hones in on products
22 Nov 2006
The confectionery company is refocusing its strategy to the promotion of specific brands, writes...major decision made by Rumbol since he joined the confectionery company earlier this year. Cadbury ... on advertising, is the man to guide it through the stricter regulations on promoting confectionery. Rumbol ... in strategy. These investments are both a recognition of where the growth areas in confectionery lie and a ...
Direct News: Cadbury selects RPM for Trident UK launch
22 Nov 2006 | by Ed Kemp
The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a series ... is the fastest-growing confectionery category globally. It is worth more than £400m in the UK alone and £10bn ...
Cadbury seeks to scrap Coronation Street tie-up
15 Nov 2006 | by Joanna Bowery
The confectionery company wants to terminate its £10m-a-year sponsorship just 10 months into a two-year contract. However, it will be able to do so only if ITV can secure a suitable replacement. The broadcaster is aiming to develop cross-platform opportunities, such as mobile, interactive and online activity ...
Cadbury seeks to scrap Coronation Street tie-up
14 Nov 2006 | by by Joanna Bowery
The confectionery company wants to terminate its £10m-a-year sponsor-ship just 10 months into a two-year contract. However, it will be able to do so only if ITV can secure a suitable replacement. The broadcaster is aiming to develop cross-platform opportunities, such as mobile, interactive and online activity ...
Cadbury to put focus on dark-chocolate brands
01 Nov 2006 | by Joanna Bowery
market share from UK leader Wrigley. 'While confectionery markets around the world are seeing strong ...
Cadbury targets UK chewing gum market with Trident
30 Oct 2006 | by by Beth McLoughlin
director, said: "While confectionery markets around the world are seeing strong performances from gum ... for this category." Globally, chewing gum is the fastest-growing sector of the confectionery market, ahead ...
Branding News: Quality Street to overhaul packs
11 Oct 2006
. It is the fifth-biggest confectionery brand. However, it has not all been good news for the brand, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
