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Media Analysis: Short on time, short on effect

this in mind, as the confectionery firm strangely neglected to take up any online or mobile activity to support ...

Cadbury seeks to scrap Coronation Street tie-up

The confectionery company wants to terminate its £10m-a-year sponsorship just 10 months into a two-year contract. However, it will be able to do so only if ITV can secure a suitable replacement. The broadcaster is aiming to develop cross-platform opportunities, such as mobile, interactive and online activity ...

Cadbury seeks to scrap Coronation Street tie-up

The confectionery company wants to terminate its £10m-a-year sponsor-ship just 10 months into a two-year contract. However, it will be able to do so only if ITV can secure a suitable replacement. The broadcaster is aiming to develop cross-platform opportunities, such as mobile, interactive and online activity ...

Starcom awarded Green & Black's media account

's is the UK's fastest-growing confectionery brand (Nielsen MAT Data over 52 weeks to July 15 2006 -- value +54 ...

Woolworths becomes latest to join catalogue wars

The Woolworths Big Red Book will feature more than 6,000 products such as: toys; home, electrical and outdoor goods; confectionery; entertainment; and Christmas decorations. It also includes a range of jewellery and watches. A TV campaign, created by Bartle Bogle Hegarty, will support the launch next month ...

Wilkinson picks RoadAds for fleet ads

Wilkinson runs over 270 stores nationwide, stocking homewares, music and confectionery. RoadAds aims to sell advertising space on 100 trucks in the Wilkinson fleet to brands stocked by the retailer. The first client to use the fleet is Dulux paints, supporting its ‘We know the colours that go' campaign ...

The Work: New Campaigns - The World

Confectionery Company six years ago in Australia in response to calls for healthier diets among children ...

Cadbury turns to B-M as crisis hits

The confectionery giant is fighting to protect its reputation this week after recalling one million chocolate bars. PRWeek understands B-M crisis comms director Mark Harris, a specialist in situations such as product recalls, is overseeing the agency’s work. He was unavailable to comment, while ...

Big Brother golden ticket winner will be picked from 35

ticket. The tickets are part of a promotion by confectionery manufacturer Nestle, which placed 100 ...

Kids: Stages of youth

they can call upon £6 to £7 a week in pocket money. Sweets and confectionery is the main area in which ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.