Brands from the 70s make a comeback at the checkout
27 Sep 2006 | by by Beth McLoughlin
, manufacturers have linked retro fads to their product explicitly. Fox's confectionery is bringing back the 1980s ...
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Starcom awarded Green & Black's media account
29 Sep 2006 | by by Craig Smith
's is the UK's fastest-growing confectionery brand (Nielsen MAT Data over 52 weeks to July 15 2006 -- value +54 ...
Kimberly-Clark appoints Kellogg's Palmer chief marketer
22 Sep 2006 | by by Jennifer Whitehead
with CSR Refined Sugars and Mars Confectionery Australia. At Kimberly-Clark, Palmer will report ...
Smarties go to Germany following closure of Nestle plant
21 Sep 2006 | by by Sarah Woods
-term employment for more than 1,800 staff. Alastair Sykes, CEO of Nestle UK, said: "The UK confectionery market ...
Woolworths becomes latest to join catalogue wars
20 Sep 2006 | by by Sarah Woods
The Woolworths Big Red Book will feature more than 6,000 products such as: toys; home, electrical and outdoor goods; confectionery; entertainment; and Christmas decorations. It also includes a range of jewellery and watches. A TV campaign, created by Bartle Bogle Hegarty, will support the launch next month ...
Marketing Mix: Name that Brand
20 Sep 2006
This confectionery brand was introduced in the North in 1935 and proved so popular
Masterfoods to extend Galaxy brand with two launches
19 Sep 2006 | by by Nicola Clark
The confectionery giant will be launching two new drinks -- Galaxy Thick Shake and Mars Thick Shake. The drinks are to be less than 4% fat and are designed to appeal to growing consumer concerns about healthy eating, which has weighed heavily on the confectionery market. Masterfoods previously ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
