to remove filtersNestle backs 'no artificial ingredients' with ads
17 Dec 2007 | by Alex Donohue
ingredients. The UK confectionery market has been under heavy pressure from health lobbyists ...
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Marketing League Table: Field marketing leagues
19 Dec 2007
, The Natural Confectionery Company. www.sledge.co.uk 7 Cosine Founded 2005. Subsidiary Omnicom ...
Agency of the Year 2007: Field Marketing Agency of the Year - Best of the rest
12 Dec 2007
experiential work for Cadbury's The Natural Confectionery Company. Sledge forecasts that its turnover for 2007 ...
The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
. So what did Cadbury do? Put out an ad that broke all confectionery conventions, it had no "yum moment ...
Branding: Mars Drinks widens offering
21 Nov 2007 | by Jennifer Whitehead
with the launch of Starburst drinks, based on its fruit-chews confectionery. It has rebranded Mars Original ...
The Work: Private view
09 Nov 2007
's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...
Branding: Seeds of Change diversifies
07 Nov 2007 | by Jennifer Whitehead
Seeds of Change, the Mars-owned organic food brand, is branching out into confectionery...they were chosen. It is the first confectionery offering from Seeds of Change, which is better known ...
JWT beats Lowe to £6m ad account for Nestle's Heaven
02 Nov 2007 | by James Hamilton
on the Nestle roster it lost to JWT in February 2005. JWT now handles all Nestle's UK confectionery ...
News Analysis: A brand by any other name
31 Oct 2007
Bassett's Natural Confectionery Company brand. These sweets were not linked to an existing Cadbury brand, despite the company having a strong line in sugar confectionery, with brands such as Maynards and Bassett's. Cadbury eschewed traditional advertising for the Natural Confectionery Company launch and appointed PR ...
Helpline
31 Oct 2007
Company (01253 698 298) can supply sweets in up to six colours, and offers sugar-free confectionery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
