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09 Nov 2007
's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...
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The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
. So what did Cadbury do? Put out an ad that broke all confectionery conventions, it had no "yum moment ...
JWT beats Lowe to £6m ad account for Nestle's Heaven
02 Nov 2007 | by James Hamilton
on the Nestle roster it lost to JWT in February 2005. JWT now handles all Nestle's UK confectionery ...
Media: Double Standards - Giving up a life of luxury to 'make a difference'
19 Oct 2007
's Confectionery. At its heart is a six-month sponsorship of the best of family comedy on UKTV, and an online game ...
The Work: New Campaigns - UK
12 Oct 2007
's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...
JWT and Lowe to vie for Nestle's Heaven
05 Oct 2007 | by James Hamilton
The review gives Lowe a chance to win back the position on the Nestle UK roster it lost in February 2005. It will come as a blow to JWT, which currently handles all Nestle's UK confectionery advertising following a realignment of duties that saw a number of chocolate brands moved from Lowe to the WPP ...
JWT and Lowe vie for Nestle Heaven
04 Oct 2007 | by James Hamilton
The review gives Lowe London a chance to win back the position on the Nestl UK roster it lost in February 2005. It will come as a blow to JWT, which currently handles all Nestl s UK confectionery advertising, following a realignment of duties that saw a number of chocolate brands moved from Lowe ...
Close-Up: Live Issue - Ambient mines new vein of credibility
28 Sep 2007
Confectionery Company in the UK. The campaign was developed in conjunction with a series of "little days out ...
M&B secures place on Cadbury roster
06 Jul 2007 | by Danielle Long
M&B joins Trident's existing agencies - Starcom, JWT, RPM and AKQA - and will now develop new communications ideas for the Trident brand, which launched amid widespread controversy in January this year. M&B's appointment follows months of speculation that the confectionery brand is planning to review its media out ...
M&B lands place on Cadbury roster
05 Jul 2007 | by Danielle Long
M B joins Trident s existing agencies, Starcom, JWT, RPM and AKQA and will now develop new communications ideas for the Trident brand, which launched to widespread controversy in January this year. M B s appointment follows months of speculation that the confectionery brand is planning to review its media out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
