to remove filtersAgency of the Year 2007: Field Marketing Agency of the Year - Best of the rest
12 Dec 2007
experiential work for Cadbury's The Natural Confectionery Company. Sledge forecasts that its turnover for 2007 ...
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Marketing League Table: Field marketing leagues
19 Dec 2007
, The Natural Confectionery Company. www.sledge.co.uk 7 Cosine Founded 2005. Subsidiary Omnicom ...
Branding: Mars Drinks widens offering
21 Nov 2007 | by Jennifer Whitehead
with the launch of Starburst drinks, based on its fruit-chews confectionery. It has rebranded Mars Original ...
Branding: Seeds of Change diversifies
07 Nov 2007 | by Jennifer Whitehead
Seeds of Change, the Mars-owned organic food brand, is branching out into confectionery...they were chosen. It is the first confectionery offering from Seeds of Change, which is better known ...
News Analysis: A brand by any other name
31 Oct 2007
Bassett's Natural Confectionery Company brand. These sweets were not linked to an existing Cadbury brand, despite the company having a strong line in sugar confectionery, with brands such as Maynards and Bassett's. Cadbury eschewed traditional advertising for the Natural Confectionery Company launch and appointed PR ...
Helpline
31 Oct 2007
Company (01253 698 298) can supply sweets in up to six colours, and offers sugar-free confectionery ...
When not to use the parent brand
30 Oct 2007 | by Gemma Charles
Bassett s Natural Confectionery Company brand. These sweets were not linked to an existing Cadbury brand, despite the company having a strong line in sugar confectionery, with brands such as Maynards and Bassett s. Cadbury eschewed traditional advertising for the Natural Confectionery Company launch ...
Kellogg seeks snacking growth via FruitaBu bar
24 Oct 2007 | by Gemma Charles
The FruitaBu bars will be aimed at children and adults when they hit shelves early next year. The marketing will highlight the fact that they contain no artificial additives, colours or flavours. In common with Cadbury's Natural Confectionery Company snack brand, FruitaBu, which is already available ...
Nestle to create Professional global trade unit
24 Oct 2007 | by Jennifer Whitehead
. It attributed the growth in part to strong confectionery sales in the UK and an increase in sales of infant ...
Sector Insight: Children's snacks - Fruit's rise breaks with tradition
12 Sep 2007 | by Jane Bainbridge
, nuts, fruit and confectionery. The biggest categories are confectionery, biscuits and savoury snacks ... colours and flavours from its Bassett's range and the launch of the Natural Confectionery Company brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
