Nestle backs 'no artificial ingredients' with ads
17 Dec 2007 | by Alex Donohue
ingredients. The UK confectionery market has been under heavy pressure from health lobbyists ...
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Marketing League Table: Field marketing leagues
19 Dec 2007
, The Natural Confectionery Company. www.sledge.co.uk 7 Cosine Founded 2005. Subsidiary Omnicom ...
Nitro poised to roll out Japan offering
12 Dec 2007 | by David Blecken
The office is expected to open in Tokyo in the New Year via an equity stake in an undisclosed agency. Volvo and another as yet unrevealed global brand, thought to be a confectionery company, are expected to be Nitro Japan s first clients. Among Nitro s current clients in Asia are Kraft, Mars, Nestl ...
Agency of the Year 2007: Field Marketing Agency of the Year - Best of the rest
12 Dec 2007
experiential work for Cadbury's The Natural Confectionery Company. Sledge forecasts that its turnover for 2007 ...
Manchester PR agency in Doughnut drive
07 Dec 2007 | by David Singleton
The Manchester-based agency has been hired by BakeMark on a retained basis to promote its five main ranges of ingredients. Media activity will seek to enhance awareness of BakeMark within the retail, foodservice, food, bakery and confectionery trade press. In addition, Mere PR will raise ...
The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
. So what did Cadbury do? Put out an ad that broke all confectionery conventions, it had no "yum moment ...
Branding: Mars Drinks widens offering
21 Nov 2007 | by Jennifer Whitehead
with the launch of Starburst drinks, based on its fruit-chews confectionery. It has rebranded Mars Original ...
The Work: Private view
09 Nov 2007
's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...
Mars fills top comms job amid health row
08 Nov 2007 | by Kate Magee
will be based in Slough, home of the Mars confectionery business in the UK. She said: I look forward to helping ... for nutrition and sustainability for Mars petcare business across Europe. In common with other confectionery ... investing in healthier confectionery products and has launched smaller versions of key products to target ...
Branding: Seeds of Change diversifies
07 Nov 2007 | by Jennifer Whitehead
Seeds of Change, the Mars-owned organic food brand, is branching out into confectionery...they were chosen. It is the first confectionery offering from Seeds of Change, which is better known ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
