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The Work: Private view

09 Nov 2007

's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...

The X Factor to roll out array of brand extensions

10 Jul 2007 | by Nicola Clark

FremantleMedia, which co-produces and licenses the show, has secured deals with ScentUPs to produce X Factor-branded shower gel, lip gloss, body shimmer, perfume and aftershave. The range will be available in retailers including Superdrug and Asda. Additionally, Kinnerton Confectionery will create X ...

 

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