to remove filtersThe ten bravest ads of all time
07 Dec 2007 | by Alex Benady
. So what did Cadbury do? Put out an ad that broke all confectionery conventions, it had no "yum moment ...
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Nestle backs 'no artificial ingredients' with ads
17 Dec 2007 | by Alex Donohue
ingredients. The UK confectionery market has been under heavy pressure from health lobbyists ...
Branding: Mars Drinks widens offering
21 Nov 2007 | by Jennifer Whitehead
with the launch of Starburst drinks, based on its fruit-chews confectionery. It has rebranded Mars Original ...
The Work: Private view
09 Nov 2007
's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...
Branding: Seeds of Change diversifies
07 Nov 2007 | by Jennifer Whitehead
Seeds of Change, the Mars-owned organic food brand, is branching out into confectionery...they were chosen. It is the first confectionery offering from Seeds of Change, which is better known ...
JWT beats Lowe to £6m ad account for Nestle's Heaven
02 Nov 2007 | by James Hamilton
on the Nestle roster it lost to JWT in February 2005. JWT now handles all Nestle's UK confectionery ...
News Analysis: A brand by any other name
31 Oct 2007
Bassett's Natural Confectionery Company brand. These sweets were not linked to an existing Cadbury brand, despite the company having a strong line in sugar confectionery, with brands such as Maynards and Bassett's. Cadbury eschewed traditional advertising for the Natural Confectionery Company launch and appointed PR ...
When not to use the parent brand
30 Oct 2007 | by Gemma Charles
Bassett s Natural Confectionery Company brand. These sweets were not linked to an existing Cadbury brand, despite the company having a strong line in sugar confectionery, with brands such as Maynards and Bassett s. Cadbury eschewed traditional advertising for the Natural Confectionery Company launch ...
Kellogg seeks snacking growth via FruitaBu bar
24 Oct 2007 | by Gemma Charles
The FruitaBu bars will be aimed at children and adults when they hit shelves early next year. The marketing will highlight the fact that they contain no artificial additives, colours or flavours. In common with Cadbury's Natural Confectionery Company snack brand, FruitaBu, which is already available ...
Nestle to create Professional global trade unit
24 Oct 2007 | by Jennifer Whitehead
. It attributed the growth in part to strong confectionery sales in the UK and an increase in sales of infant ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
