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The Work: New Campaigns - UK

's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...

Cadbury and Mars to ban artificial food additives

Mars brands which currently use one or more of the suspect additives include Starburst, Skittles and peanut and Choco M Ms. The confectionery giant has committed to removing E104 from peanut and Choco M Ms and all artificial colours from Starburst and Skittles by the end of this year. Mars has already removed ...

Biggest brands: Top 20 grocery categories 2007

communications overhaul. A slowdown in sales of biscuits and confectionery, whose growth halved this year ... sales. A beneficiary of the declining interest in confectionery and chocolate biscuits is another ...

The Work: New Campaigns - The World

by Perfetti Van Melle, which claims to be the world's third-largest confectionery manufacturer. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.